Simon is a French multidisciplinary Director, with more than 15 years in brand-building and melding art, entertainment, and fashion to impact culture. His career launched with award-winning Adidas projects, and he shaped pop culture with the iconic Adidas House Party at Sid Lee in Montréal. In London, he piloted Nike's Write The Future Campaign at AKQA and key Nike Sportswear Campaigns. In Amsterdam, he led the Global Adidas Account.
In 2018, he returned to Paris, collaborating with Dior and Louis Vuitton, and signed with ICONOCLAST for directing.